Michael: Our Lincoln Tunnel board is one of the most heavily trafficked locations in the NY DMA.
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Stephanie: Do you have any recommendations for advertisers on how to best make use of the location? Michael: We are currently running a loop of eight, 8-second advertisements and have already run advertisements from the telecommunications, television, banking and theatrical categories. Stephanie: What is the loop length and what types of campaigns are currently running? Michael: The Lincoln Tunnel Digital is 20 feet high by 100 feet long. Stephanie: How big is it? (Please provide a PG answer.) This conversion had been planned for two years, but the actual switch went rather quickly, with a total time of sixty days, which includes two weeks from when the LED boards were installed to being fully operational.
With the Lincoln Tunnel being the only major river crossing connecting Midtown Manhattan to New Jersey, our Lincoln Tunnel spectacular was the ideal candidate for a digital upgrade. At Branded Cities Network, we specialize in iconic media in iconic destinations. Michael: The trend in the OOH industry in recent years has been to convert static signage into digital ones. Stephanie: What was the reasoning behind the conversion from static to digital and how long did the switch take? The Lincoln Tunnel Digital alongside a busy commuter freeway. Michael Galkin, Sales, Marketing and Research Manager at Branded Cities Network, had the following to say about the display.
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Branded Cities Network, a digital and spectacular media company known for its unique signage in iconic destinations throughout the United States, recently announced its conversion of the prominent Lincoln Tunnel billboard from static to digital format.Īlmost three years after announcing Branded Cities Network’s selection of Broadsign’s digital signage software for Harmon Corner, a display larger than a football field on the Las Vegas Strip, we’re back to speak with the media owner about the Broadsign-powered Lincoln Tunnel Digital.